Local Food: Got milk? The many paths to local, organic food

There are areas of this country where finding a local organic dairy is not a problem in the least (northern California, for instance), but San Diego is not one of those places. I'd almost given up last week when one of my leads finally came through! If you're on a similar quest for organic local items, you may like to see where this hunt has taken me. Many of these sources are good for more than info on dairies:

1. Local co-op, natural food stores, and farmers' markets. No luck. All the organic milk on the shelves comes from elsewhere in the country, and none of the farmers' markets I’ve attended have had any milk or cheese stands.

2. San Diego-specific chat sites. A query online to my fellow San Diegans at the Yelp site received plenty of people eager to help, but no leads I didn't already have.

3. Local non-organic dairies. I contacted some local dairies, Hollandia Dairy in particular, and exchanged emails with one of their salesmen. They are a family-owned operation and a San Diego mainstay, but they aren’t organic, so I kept looking.

4. Organic dairies elsewhere in the country. Going a little more afield, I contacted organic dairies around the country to see if they had any partners or contacts who run similar operations in the San Diego area (eventually “San Diego” became “southern California”). It was at this point that I became incredibly jealous of the northern California folks and the numerous organic dairy farms at their disposal. A great example of organic dairy done right is the Straus Family Creamery. I chatted with one of their salespersons, but he didn't know of any similar dairies in southern California.

5. State government. I contacted the State of California Department of Agriculture Inspection and Compliance Branch of the California Organic Program for help. No response.

6. Online directories. I used the directory at Local Harvest and the Eat Well Guide, both which allow you to search by item and location. No luck.

7. People in the know. The San Diego Farm Bureau couldn't help. I sent an email to the southwestern region Forager at Whole Foods, a newly created position that I heard about on the Whole Foods podcast. Foragers are devoted to tracking down local sources in their region for stock in their area stores. No response. A phone call to the chair of the Western Organic Dairy Producers Alliance, Tony Azevedo, did not yield any suggestions either.

8. Organic certifying agencies. I contacted the California Certified Organic Farmers Association, a third-party certifying organization that provides a directory of organic farms in the U.S. (not just California). I exchanged several emails with the San Diego/L.A. regional contact, but she confirmed that there are no organic dairies in San Diego, although there is one in Downey (near L.A.) called Rockview Farms.

Los Angeles is further than I had hoped to go, but I gave them a call anyway. They are not a strictly organic operation, although they do produce an organic line called GoodHeart Organics. According to the customer service agent I spoke to at Rockview, Trader Joe’s in the San Diego area carries their organic milk, but a call my closest Trader Joe’s came up with only Rockview chocolate milk. I tried another Trader Joe’s and spoke to someone who told me that the manifest that comes with the Trader Joe’s brand organic milk delivery says Rockview Farms on it.

I dropped Trader Joe’s corporate an email to confirm that Rockview Farms supplies their Trader Joe’s brand organic milk in the San Diego stores, but the response I received was cryptic at best:

Thank you for taking the time to contact Trader Joe's. We are sorry that we cannot forward the vendor information to you. The organic milk is a private label product sold exclusively by Trader Joe's and all recipes, formulations and contact information are kept strictly confidential, per our contract agreement with the manufacturer.

We do apologize for any inconvenience that this may cause and appreciate your understanding in this matter. Please be assured that Trader Joe's organic milk is sourced from a local dairy farm.

Thank you for your time and thank you for shopping at Trader Joe's.

Nearly a month and a half in, and my best leads turning up empty, I have decided to take Trader Joe’s word on it – and the word of Rockview Farms – that there is local, organic milk in those bottles. My biggest concern is that Trader Joe’s could switch vendors without me ever knowing. I'll just need to check back regularly with Rockview Farms to see exactly where I can buy their milk in San Diego.

Truthfully, I'd rather support companies such as the Strauss Family Creamery, but my loyalty is to the organic AND local for the time being. The search continues, and I may very well turn up a dairy closer to the Strauss example. For now, Rockview Farms will do the job.

[Update: see my follow-up post with what I found out later about Trader Joe's and Rockview Farms that made me change my mind here]

Ricky Martin & other insane ideas

If, like me, you start humming that obnoxious Ricky Martin tune “Livin’ la Vida Loca” when you see the title of this blog, I offer my sincerest apologies. I was never a big fan, and now after two weeks of it running through my mind, I have begun to truly detest it. I stand by my choice though, regardless of the annoyance, not only because I think it wonderfully catchy (ha!), but because replacing the word “loca” (which means “crazy” in Spanish) with the word “local” is a witty little word play for this whole experience that has been—for lack of a better explanation—completely nuts. I am in a constant state of panic as to where our next meal will come from. To ease some of the pressure of finding all my local sources at once (and make sure we don’t eat out three meals a day!), I have allowed myself to buy non-local – yet organic and natural – foods for the things I have not yet found a supplier. In the meantime, I’m frantically making phone calls, sending emails, and searching the internet with the goal of being fairly well provided for by October 1st (three months from the start date of it all).

So far, I have secured regular produce delivery (Be Wise Ranch), found a back-up produce supplier (O.B. People’s Organic Food Market), and located local seafood (Catalina Offshore Products). So, uh, that just leaves me with everything else. Daunting, yes, but not yet worthy of despair. I am pursuing many different leads for dairy products, eggs, and meat and will post as I learn more.

The Local Co-op

So after I couldn’t find the farmers market where it was supposed to be on Sunday morning, I went to my local co-op (Ocean Beach People's Organic Foods Market) to take care of our produce for the week. I don’t have to be a member to buy there, although members receive a 10% discount. This particular co-op guarantees all their produce is grown organically, so that saved me the trouble of figuring that out (something I will have to address at the Farmers Market). With notebook and pencil in hand, I circled the produce crates about 10 times, picking up items, putting them back down, scribbling down their names and origins, and otherwise annoying all the rest of the shoppers who were trying to go about their shopping efficiently. My primary task was to determine which items were grown locally. Conveniently, this co-op labels most of the produce not only with the name of the product, but also its origins. I immediately eliminated all produce without an origin provided. Then I slowly eliminated others that came from too far away to be considered local (Thank you, hubby, for taking my phone calls and looking them up!). I ended up down to just one kind of potato, one type of onion, and few other items, bypassing only a strangely shaped squash about the size of my head (it frightened me really). The picture above includes romaine lettuce, kumquats (Valley Center, CA), Corn, Hass Avocados (Valley Center, CA), German Butterball Potatoes (Fallbrook, CA), tomatoes (Indio, CA), blood oranges(Fallbrook, CA), spring onion (Hemet, CA), green pepper, and blackberries (Valley Center) - all within 100 miles!

I spent a little less than $15 for what you see in the picture and more. We’ve already tried the blackberries and oranges – both delicious! The blackberries, in particular, were the largest I could remember seeing and were sweet. Yum!